HOT STAR LIVE SCORE TV
Introduction :
Hotstar is a digital and mobile
entertainment platform, owned by Star India. After the beta version of
hotstar.com went live in January 2015, Star India officially launched hotstar
in February 2015, right before the 2015 Cricket World Cup. At the beginning, it
was intended to serve as a mobile application that would support streaming of
the Cricket World Cup with some entertainment content.
Star Network had a YouTube channel for each and every TV channel they broadcasted but they couldn’t meet the demands of netizens which demanded different playlists for the viewers.
Star Network had a YouTube channel for each and every TV channel they broadcasted but they couldn’t meet the demands of netizens which demanded different playlists for the viewers.
History :
After the beta version of
hotstar.com went live in January 2015, Star India officially launched hotstar
in February 2015, right before the 2015 Cricket World Cup. At the beginning, it
was intended to serve as a mobile application that would support streaming of
the Cricket World Cup with some entertainment content. However, hotstar
expanded its offering with 35,000 hours of content, spread across 8 languages
from the entertainment, movie and sports channels owned by Star India. In July 2015, Star India hired Varun Narang, a
former executive of US online video service Hulu to head the product and technology
division at hotstar. It also hired iRock Production's Siddhartha Jain as the creative
director for original content in October 2015.
Viewership :
The app garnered 340 million views for all 49
matches during the ICC Cricket World Cup 2015 and over 200 million views during
the Indian Premier League Season 8, this year. With over 50 million downloads,
hotstar has more than 100 advertisers on the platform . Since the content is
available free of cost to the users, Star India aims at monetizing solely
through advertising. Some cricket talk shows like Juicy Half Volley (A World
Cup Weekly Wrap-up) has been put particularly on hotstar.
Platforms :
In addition to the website,
Hotstar is available as an application across mobile devices which are on
Android, iOS and Apple TV platforms. hotstar Android application is currently
available in India, Pakistan, Nepal, Bangladesh.
Why was hotstar born :
Star Network had a YouTube channel for each and
every TV channel they broadcasted but they couldn’t meet the demands of
netizens which demanded different playlists for the viewers. As one size
doesn’t fit and Star Network has over 50000 hours of content in 7 languages
with digital rights in sports like Cricket, Football, Tennis and Kabbadi which
demanded a unified platform for all these content and hotstar.com was born.
New Feature Of Hot Star
The app was downloaded 10 million
times in a span of 40 days. It became the number 1 app in the Playstore within
days of the launch. It was downloaded over 1 million times in 6 days surpassing
other social networking apps such as Facebook which took 10 months, twitter 24
months and Instagram 2.5 months to cross the 1 million mark. It also engages
around 30 minutes per user on the app daily which is a good feat over other
trending apps. The India Australia match had 50 million views for the semi
final clash and the India Pakistan match witnessed 25 million views. It made its way into the top 10 most
searched term on the internet in the year 2015. As it had over 25% market share
(TV market) which was used as a means to promote their platform for all their
content, the Indian public responded well to it.It became one of the few digital platforms to be adopted very quickly at 12 million downloads a month. Due to a user friendly web portal and the app, it received over 340 million views from 87 million unique users, most of which came from their mobile app. Due to a good video player the Star network witnessed a 13.5 times growth in digital viewership. In IPL 2014 13 million views were received, but in IPL 2015 110 million views (This viewership is cumulative viewership in the mid of the IPL Season). It ranked on the top for highest consumption of sports among over the top (OTT) players leaving behind Sony Liv and ditto tv run by Sony Pictures Network and Zee Entertainment (ZEEL) respectively. For the first time the network has launched some exclusive digital cricket talk show like Juicy Half Volley (a weekly show); 20-minute 20-second Twenty20 for IPL and One tip One Hand for ICC World Cup 2015.
They have invested over 15 months
to develop the hotstar.com portal. Here are the major reasons why
1. On hotstar.com they created
different playlists for each and every time of a show and gave the users the
opportunity to create their own playlists of their favorite videos in their hotstar
accounts.
2. They had learnt how to curate the content well from their previous ventures like indya.com, star player, etc.… so they knew what their digital viewers needed and created a platform for all which demands a lot of time and effort to make it.
3. They did not want to disappoint its viewers by giving a half cooked portal which is difficult to navigate. As Indian serials have a large number of episodes, if a theme oriented approach is applied for segregating TV serial episodes it would provide simplicity to all.
It was well positioned to meet
the demands of different family members staying under one roof
1. In India the maximum number of
homes (>90%) has only one television set because it’s believed in India that
a family remains united by watching the same shows together. Nothing is wrong
in that. In the 1980s Mahabharata and Ramayana were telecasted on DD which was
watched by all. But today as the variety of shows has increased each family
member wants to watch a show of his choice.
2. This was seen as a potential by
Star Network, which wanted hotstar.com to become the second screen for a
family. Their tagline “go solo” define their strategy. This was driven in a
very constructive manner. They released the web portal hotstar.com for people
living in major cities having access to laptops and high speed internet. IOS
app of hotstar was to get the daily travelling public (i.e. Trains, buses,
etc.… as it takes a lot of time these days due to traffic, a home far from the
office and other factors).
Android app was launched to
target both large cities and towns in India where mobile phone is their hub to
access the internet. As we know Nokia phones are still the best bet for most
Indians they launched hotstar app for Nokia Asha phones which target most of
the general public in remote rural reach.
3. As the broadband penetrations are
really low and most of the Indian public uses 2G internet which has a low speed
their platform offered features like download of video (due to inconsistent
network) and video optimization (which optimizes the video quality to 64kbps
for low speed internet and HD video for high speed internet).
Now I have created a timeline of
hotstar.com i.e. from its beta version launch in January 2015 to February 2016
(It celebrates its birthday on 1st week of February) {Most Important Points}
Month : Activities :
Before January 2015
15 months of hard work on
hotstar.com.
January 2015
Launched beta version of
hotstar.com.
17th January 2015
Premier of Star Guild Award
before its telecast on Star Plus slated on 18th January 2015.
1st week of February 2015
Launch of hotstar.com’s complete
version with over 35000 hours of content in seven languages.
In the second half of February
2015
Streaming of 87th Oscar Awards
was done on hotstar.com which received record breaking views in spite of large
Indian viewers watching Hindi and other regional language shown more than
English.
14th February 2015 to 29th March
2015
ICC World Cup’s exclusive digital
footage was telecasted on hotstar.com which recorded over 300 million views;
around 13 billion hits. The best part was that it was viewed by 87 million
unique users (mostly from their mobile app). The India-Pakistan match recorded
25 million views and the India-Australia match recorded 50 million views.
In the first half of April 2015
hotstar.com ties up with
Accenture Video Solutions to provide their large content to all bandwidth users
(2G, 3G, 4G, WiFi) and to over 5000 devices (feature and smart phones) in spite
of them using the lowest bandwidth (As feature phones have access to 2G
internet only).
8th April 2015 to 24th May 2015
hotstar.com received 110 million
views in the mid of the IPL 2015 which was a phenomenal growth over its IPL
2014’s 13 million views at the same point of the tournament.
10th May 2015
Launched exclusive preview of
“Bombay Velvet” on hotstar.com.
18th July 2015 to 23rd August
2015
Pro Kabbadi League was put on
hotstar.com which was received well by the viewers.
6th August 2015
“Main Hoon Hero Tera” song was
exclusively launched on hotstar.com.
28th September 2015
“Phir Bhi Na Mane Badtameez Dil”
was moved from Star Plus to a only digital show on hotstar.com.
29th October 2015
“On Air with AIB” gets launched
first on hotstar before its TV telecast on Star Plus on the following Sunday.
24th November 2015
Iss Pyaar Ko Kya Naam Doon? Was launched only on
hotstar.com as an 8 episode series.
* System Requirment for Watching :
Oprating System : Android ( All Version Suppoted.)
Processor : After 2010 (Frequency 1.5 GHz.)
RAM/Physical Memory : 1.0 GB.
HDD/Internal Space : 5 MB.
File Size : 3.75 MB.
