Hot Star New Latest
Introduction :
The app was downloaded 10 million
times in a span of 40 days. It became the number 1 app in the Playstore within
days of the launch. It was downloaded over 1 million times in 6 days surpassing
other social networking apps such as Facebook which took 10 months, twitter 24
months and Instagram 2.5 months to cross the 1 million mark. It also engages
around 30 minutes per user on the app daily which is a good feat over other
trending apps. The India Australia match had 50 million views for the semi
final clash and the India Pakistan match witnessed 25 million views. It made its way into the top 10 most searched term on the
internet in the year 2015. As it had over 25% market share (TV market) which
was used as a means to promote their platform for all their content, the Indian
public responded well to it.
It became one of the few digital platforms to be adopted very quickly at 12 million downloads a month. Due to a user friendly web portal and the app, it received over 340 million views from 87 million unique users, most of which came from their mobile app. Due to a good video player the Star network witnessed a 13.5 times growth in digital viewership. In IPL 2014 13 million views were received, but in IPL 2015 110 million views (This viewership is cumulative viewership in the mid of the IPL Season). It ranked on the top for highest consumption of sports among over the top (OTT) players leaving behind Sony Liv and ditto tv run by Sony Pictures Network and Zee Entertainment (ZEEL) respectively. For the first time the network has launched some exclusive digital cricket talk show like Juicy Half Volley (a weekly show); 20-minute 20-second Twenty20 for IPL and One tip One Hand for ICC World Cup 2015.
It became one of the few digital platforms to be adopted very quickly at 12 million downloads a month. Due to a user friendly web portal and the app, it received over 340 million views from 87 million unique users, most of which came from their mobile app. Due to a good video player the Star network witnessed a 13.5 times growth in digital viewership. In IPL 2014 13 million views were received, but in IPL 2015 110 million views (This viewership is cumulative viewership in the mid of the IPL Season). It ranked on the top for highest consumption of sports among over the top (OTT) players leaving behind Sony Liv and ditto tv run by Sony Pictures Network and Zee Entertainment (ZEEL) respectively. For the first time the network has launched some exclusive digital cricket talk show like Juicy Half Volley (a weekly show); 20-minute 20-second Twenty20 for IPL and One tip One Hand for ICC World Cup 2015.
About Hot Star :
Hotstar is an online video streaming platform owned by Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited. Hotstar currently offers over 50,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.
A Video Experience Like No Other :
Seamless Video Playback - Our adaptive video streaming technology ensures that the best possible video quality is played back automatically based on the available bandwidth, therefore making it a great video experience on both mobile networks as well as WiFi internet connections. Our video is optimized to play on mobile networks with inconsistent throughput so that our users don’t have to compromise on their experience on the low end, and play HD quality video on the top end of bandwidth availability. Additionally, our users can manually select the quality of video that suits their taste.
Smart Search - Content search on Hotstar has been optimized to reduce complexity and delay in accessing content. Accurate search results, with lightning fast autocomplete suggestions navigate users to video with minimal navigation friction and ease of use.
Friendly User Interface - Content organization on Hotstar is a result of a thoughtful user experience approach and strong design principles that ensure that the user is not overwhelmed with the breadth of content available. Using a mix of algorithms and human curation, users at any stage of their interaction with Hotstar will discover content and see their experience evolve with their interaction patterns over time.
Hot Content Catalogue - Hotstar offers the latest and popular TV, movies and knowledge-based content from India and the world. With content in 8 languages, spanning 15 TV channels, Hotstar is home to some of the longest running, and highest rated TV content in the country. Our roster of the biggest names in Indian cinema makes Hotstar the preferred destination for the biggest blockbusters from Bollywood and regional cinema.
Originals - In our endeavour to drive meaningful engagement with our audience, Hotstar is investing in generating content keeping in mind the sentiments and attitudes of our consumers and has enjoyed great success with original programming content such as On Air with AIB, M Bole Toh, One Tip One Hand.
Access - Hotstar is available on the Google Play Store and Apple App Store for mobile and tablet applications and can be accessed at www.hotstar.com.
Now I have created a timeline of hotstar.com i.e. from its beta version launch in January 2015 to February 2016 (It celebrates its birthday on 1st week of February) {Most Important Points}
Month : Activities :
Before January 2015
15 months of hard work on hotstar.com.
January 2015
Launched beta version of hotstar.com.
17th January 2015
Premier of Star Guild Award before its telecast on Star Plus slated on 18th January 2015.
1st week of February 2015
Launch of hotstar.com’s complete version with over 35000 hours of content in seven languages.
In the second half of February 2015
Streaming of 87th Oscar Awards was done on hotstar.com which received record breaking views in spite of large Indian viewers watching Hindi and other regional language shown more than English.
14th February 2015 to 29th March 2015
ICC World Cup’s exclusive digital footage was telecasted on hotstar.com which recorded over 300 million views; around 13 billion hits. The best part was that it was viewed by 87 million unique users (mostly from their mobile app). The India-Pakistan match recorded 25 million views and the India-Australia match recorded 50 million views.
In the first half of April 2015
hotstar.com ties up with Accenture Video Solutions to provide their large content to all bandwidth users (2G, 3G, 4G, WiFi) and to over 5000 devices (feature and smart phones) in spite of them using the lowest bandwidth (As feature phones have access to 2G internet only).
8th April 2015 to 24th May 2015
hotstar.com received 110 million views in the mid of the IPL 2015 which was a phenomenal growth over its IPL 2014’s 13 million views at the same point of the tournament.
10th May 2015
Launched exclusive preview of “Bombay Velvet” on hotstar.com.
18th July 2015 to 23rd August 2015
Pro Kabbadi League was put on hotstar.com which was received well by the viewers.
6th August 2015
“Main Hoon Hero Tera” song was exclusively launched on hotstar.com.
28th September 2015
“Phir Bhi Na Mane Badtameez Dil” was moved from Star Plus to a only digital show on hotstar.com.
29th October 2015
“On Air with AIB” gets launched first on hotstar before its TV telecast on Star Plus on the following Sunday.
24th November 2015
Iss Pyaar Ko Kya Naam Doon? Was launched only on hotstar.com as an 8 episode series.
* System Requirment for Intallation :
Oprating System - Android ( All Version Suppoted.)
Processor - After 2010 (Frequency 1.5 GHz.)
RAM/Physical Memory - 1.0 GB.
HDD/Internal Space - 20 MB.
File Size - 22.60 MB.
